Bring Back the Dome is an initiative to protect Canada’s heritage by challenging Rogers Communications to change the name Rogers Centre to Rogers SkyDome. There are more and more younger Canadians that don’t realize the significance of this landmark building as the world’s first-ever retractable roof stadium. The goal to reincorporate the SkyDome name is a small gesture towards making this fact more permanent.
This poster campaign is an initiative to bring attention to the campaign.
The idea behind the poster is to create a visual device using the dome illustration, graphics and typography that can be rotated into place to make everything right/straight. The title is meant to be empowering to the voter who, through social media, can add the weight necessary to balance the visual. - See more here >