I saw this outdoor poster for Bâton® Rouge Restaurant & Bar, asking potential clients for 'TOTAL CONFIDENCE', whatever that means, with the word 'TOTAL' in a larger font to remove any tiny shred of doubt or lack of total-ness one might have. But there's one problem, the image.
Why, how, where and why?
Why is there only one plate on the table?
How are they going to eat, with only this one fork the guy is holding?
Where are their hands?
And mostly why does the guy have this look on his face. Look at his eyes, his lips with that smirk; would you have confidence in a guy looking at anybody or at anything in such a way? I don't know what he is thinking but I can tell his thoughts are well… not pure.
If I may, I would recommend you hire someone who knows what they are doing to design your ads. If that ad was done by someone you hired, fire them and hire someone who knows what they are doing to design your future ads.